About this course
Positioning, proposals, pricing and client communication - turning skills into income.
This is a 6-week short course - enough depth to build real projects and a portfolio piece, without a long commitment. It runs online in the August 2026 cohort (starting 1 August 2026) and is taught the EchoLens way: you learn by doing real, gradeable work rather than just watching lectures.
What's included
- Live, instructor-led online sessions across 6 weeks (24 hours total).
- Hands-on coding quests you solve inside the EchoLens browser compiler - nothing to install.
- Gems, stages and a leaderboard that keep you moving instead of grade anxiety.
- A verified certificate with a scannable QR code, ready to share on LinkedIn, when you finish.
- The first week is open free so you can try the course before you pay.
What you will learn
Course learning outcomes
By the end of this course, you will be able to:
- CLO 1. Define a positioned, priced service offer and build a portfolio and marketplace profiles that win clients.
- CLO 2. Write proposals and cold outreach that get replies, and run discovery calls that close work.
- CLO 3. Manage contracts, delivery and upsells, and build a 90-day plan to scale rates and income.
Course outline - level by level
12 leveles, each with hands-on quests you clear in the portal.
- Level 1. The freelance path · Positioning and brand - The freelance landscape versus a job and choosing a niche, then standing out with a personal brand known for one thing.
- Level 2. Defining your offer · Pricing your work - A clear service with scope and deliverables for a defined buyer, then hourly versus project pricing, pricing by value, and confidence in your rate.
- Level 3. A portfolio that wins · Marketplace profiles - Showing results with case studies and a curated best-of, then Upwork and Fiverr profile optimisation for ranking and trust.
- Level 4. LinkedIn for freelancers · Proof and credibility - A magnet profile and content that attracts inbound leads, then testimonials, before-and-after proof, and social credibility.
- Level 5. Where clients are · Winning proposals - Marketplaces versus direct and warm versus cold channels, then reading the brief and writing a proposal that speaks to the client.
- Level 6. Cold outreach · Referrals and network - Finding prospects and writing messages that get replies with follow-ups, then referrals, partnerships, and a compounding network.
- Level 7. Discovery calls · Scoping and quoting - Qualifying a client with the right questions and fast trust, then defining scope, quoting clearly, and avoiding scope creep.
- Level 8. Objections and negotiation · Contracts and payment - Common objections, negotiating calmly and holding your value, then simple contracts, deposits, milestones, and getting paid safely.
- Level 9. Onboarding a client · Managing the project - A smooth start with set expectations and a communication rhythm, then updates, check-ins, and handling changes while staying on track.
- Level 10. Delivering results · Upsells and retainers - Exceeding expectations, asking for reviews and the five-star finish, then upsells, retainers, and long-term recurring clients.
- Level 11. Systems and productivity · Raising your rates - Templates, tools and time protection so you work less and earn more, then when and how to raise rates and move upmarket to better clients.
- Level 12. Freelancer to agency · A 90-day plan - Subcontracting and building a team for the next level, then a concrete ninety-day acquisition roadmap with weekly targets.
How you submit: Quests submitted as Word or PDF reports and graded instantly.
Your production end project
A Live Client Acquisition System
A positioned offer, a real portfolio, live profiles, and a working pipeline, not a plan on paper.
Build and switch on your complete freelance business system: a positioned offer, priced properly, backed by a portfolio and live profiles, with outreach actually sent and a tracked pipeline. This project is judged on activity in the market, not on documents.
- ✓A defined niche, positioning statement, and one clear service offer
- ✓Pricing with a stated rationale, plus a package or retainer option
- ✓A portfolio with at least two pieces presented as outcomes, not just visuals
- ✓An optimised marketplace profile and an optimised LinkedIn profile
- ✓A proposal template plus three real proposals or applications sent
- ✓A cold outreach message plus ten real prospects contacted
- ✓A discovery call script with qualifying questions
- ✓A simple contract template and a payment plan with deposit terms
- ✓A tracked pipeline and a written ninety day plan with weekly targets
Shipped when: Profiles are live, outreach and proposals are actually sent, every conversation is tracked in the pipeline, and the ninety day plan has specific weekly numbers you are working to.
Who it's for
Freelancing & Client Acquisition Mastery suits learners at a beginner to intermediate level who want a practical, project-based route into Freelancing. You need only a browser and an internet connection - all coding runs inside the EchoLens compiler, so there is nothing to set up.
Certificate
Finish every stage and EchoLens issues a verified certificate carrying a QR code anyone can scan to confirm it on our site. You can add it to your CV or share it to LinkedIn in one click.